In recent times social media is not only a platform for getting social but has become one of the best news sources. News consumers find it convenient to get news from social media in their daily lives from platforms like Twitter, Facebook, Instagram, YouTube, and other social sites.
In the latest study conducted by Pew Research Center, they discussed the demographic profile identification of regular social media news consumers in the United States.
From where do news consumers get their daily news from? According to another study by Pew Research Center, nearly a third of Americans regularly get news on Facebook, becoming the most popular social media site for news consumption.
About one-third of U.S. adults (31%) report getting news regularly on Facebook, while about one-in-five (22%) report getting news regularly on YouTube. 13% and 11% of Americans regularly use Twitter and Instagram to get their news.
In addition, social media, as a news source, has continued to grow in popularity among news consumers, unlike other platforms such as newspapers, TV, and online sources combined.
It is the younger generation, specifically those under 25 who are leading the shift away from traditional news sources. The majority of people in that age group use social media to get their news information. People in the same age group reported viewing news on social media apps two times more often than they did on traditional media.
It is clear from the above statistics and information that news consumers heavily rely on social media sites for their daily news updates. Furthermore, how younger generations are shifting away from traditional news sources and turning to reels, short videos, and audio-visual news for engaging content consumption.
However, is your organization dominating these markets and acquiring new users on these sites or are you acquiring them on other platforms? Or are you coping with the constant changes in the engaging content dynamic?
If not, then how can it be done? How your news media organization can make an impact: We'll learn more about this in this article.
Creating an impact on social channels with Deepsync
News consumption is not only limited today to articles with images or informative posts with long captions! A new form of content such as short-long videos, reels, and short-long podcasts is taking over social channels lately.
Are your marketing teams also producing similar sort of content? If so then how uniquely you can present that content to stand out is the question.
Bringing forward your famous hosts/journalists on social media can create an impact. With Deepsync's voice cloning technology, news media enterprises' marketing and content teams can quickly produce:
High-quality short audio,
AI voice-overs,
Audio-visual posts for social media,
And daily short and long podcasts in the natural-sounding AI voice of their host/ journalists without even being dependent on them. Taking the audio production process out of its traditional constraints.
With the quality of the tech we provide, we are independent and unique enough to make a big difference in the landscape of audio production.
Therefore, combining our technology with existing content processes can result in major disruptions for news consumers as well as marketing and content teams involved in the production of branded content.
Enabling teams to easily create unique engaging content in famous journalist voices which is loved and recognized by users creates a high-quality content experience that feels real and different at the same time.
We will end this article with some great use cases with journalist voices, so stay tuned.
Why are Journalists Essential?
News media organizations are represented by their journalists. It is the journalists of every news media organization that are known for their amazing news delivery or their courage in reporting exclusive stories.
The audience recognizes these journalists first and later the brand. Listening to that same voice that we hear on prime time now, voicing videos and posts for social channels is something different and unique to delivering content for social channels.
Why only restrict your journalists to do prime-time, interviews, and live coverage? Leverage their voices to create short-long podcasts, short daily news summaries, audio-visual posts, reels voice over, and long-short form videos for social channels.
Your audience tunes into their TV to listen to your journalist because they trust them and know they'll get accurate information from them. There is already a trust relationship in place.
Using that already familiar trusted voice creates credibility for your online posts that are presented in the same host/journalist voice. Hence cementing your brand!
Do you want your marketing teams to produce branded content daily without requiring journalists to record their voices every time? Using Deepsync voice cloning technology, this can be accomplished!
To clone your host/journalist's voice, Deepsync requires :
Pre-recorded audio data of 1-4 hours.
Once provided with data our AI will train the voice to produce a natural-sounding cloned voice.
Once the voice is cloned content teams can use it to produce high-quality AI audio from just a script in minutes.
Ease of Audio Production with Journalist Voice using Deepsync
The traditional audio production process is extremely time-consuming, flawed, and not flexible enough if you’re looking to produce audio content on a daily basis. Here’s a small comparison of audio production the traditional way vs Deepsync voice cloning:
Traditional audio production process:
Since the recording person waits for the journalist to be present for the recording, time is consumed, and the recording person is dependent on whether the host/journalist is available.
A journalist or host cannot produce audio content without being present in the studio. In addition, it takes time out of the journalist's or host's busy schedule to record audio.
Recording audio: Recording audio is a time-consuming process that requires expensive, high-quality equipment.
The hassle of recording disturbance-free audio without any background noise.
Post-production: Adding sound, mixing and matching, vocal pitch correction, and audio trimming is the extra effort that eats up more time hence delaying everything.
How Audio Production looks with Deepsync:
Pre-recorded audio data: recording audio content manually takes 5-6 hours and eats up half a day. With Deepsync, journalists can get audio content made from pre-recorded audio.
Therefore, they can focus on their major tasks instead of worrying about giving time to the studio to produce content.
Step 1: Depsync requires pre-recorded audio data of 1-4 hours to produce a high-quality journalist-cloned voice.
Step 2: Once the voice is cloned it automatically eliminates the dependency of the recording person on the journalist. Hence saves time and eliminates dependency.
Step 3: Within minutes, the recording person can clone multiple host/journalist voices and then select from them to produce studio-quality audio content. Allowing them to be independent and productive.
Studio Quality Production with AI:
You can easily produce audio from a script without any additional equipment or being in the studio.
Clone your famous journalist voices and choose conveniently which one to use for your social media content.
Produce disturbance-free audio output without worrying about background noise. This eliminates the need for extra editing after recording.
Post Production:
Studio features such as sound addition, background music, mixing and matching, and vocal pitch correction are built into our studio. Once you create audio in a journalist's voice, you can customize it as you wish. Saving effort!
You can choose to output the audio as MP3 or MP4 in minutes.
It is by using such a quick and easy audio production process that the marketing and content teams of news media organizations can scale the audio content with ease so that the marketing heads do not have to worry about content production and can focus on meeting the growth goals.
Social Media Content Use Cases:
Producing High-quality Voice overs: Produce natural sounding high fidelity short and long AI voiceovers for various uses and multiple channels from just a script in your host/journalist-cloned voice.
without requiring your host/journalist to record audio manually.
Website guide/blog voice-over: Create an audio-first experience for your users by combining high-quality host/journalist AI voice-over with your website text, blogs, guides, and pages.
Transform blogs into audio blogs in real-time. Provide users the ability to listen to your website or landing page content in a natural-sounding host/journalist cloned voice while they are driving, at the gym, or doing household chores.
Audio-visual posts for multiple social channels: Produce high-quality audio voiceover for your Instagram, Facebook, Twitter, and LinkedIn post captions in the natural voice of journalists.
Combine the voice-over with an image/video to create an audiovisual host/journalist read post for social channels.
YouTube Videos: Combine high-quality host/journalist AI audio voice-over with static images and dynamic videos to produce engaging news summaries, how-to videos, and explanation videos for your YouTube channel.
Create a daily/weekly long-short form HD podcast in minutes: Produce daily/weekly short and long-form news podcasts in minutes without needing a physical studio or equipment
Correct vocal pitch, edit, and add background music/sounds with ease to produce a finished high-quality podcast in the host/journalist's voice for channels like Spotify, Apple Podcasts, and other podcast channels.
Messenger and Whatsapp Messages: Create a unique hyper-personalized audio experience for your audience who have subscribed to inbox news updates. Provide them the option to listen to the news article in the host/journalist's AI voice.
Also, improve CTR with audio messages in the host/journalist's voice indicating users to click on the website/podcast or any other landing page desired.
Final Thoughts
With Deepsync, audio production is redefined by adding ease and simplicity so that anyone within the organization can use Deepsync to reach the desired goal of audio production. Within a short timeframe, produce natural-sounding audio content.
It is no longer necessary to spend 5-6 hours in the recording studio to record just 3 hours of high-quality audio. Without physical equipment or any knowledge of audio production, you can now produce content on the fly using natural-sounding cloned voices based on pre-recorded 1-4 hours of audio data.
Why still rely on the manual process? when you have AI cutting down time and cost and improving productivity at the same time for your organization?
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