Making use of AI audio in content marketing

“Audio is powerful” this phrase fits well and has been a proven subject throughout human history! Before the visual era became dominant, big politicians and influential people delivered speeches that moved and connected with millions of people and are still revisited today.

Former South African president Nelson Mandela’s inauguration speech is one of the powerful examples of how a message delivered in an authoritative voice can inspire generations.

Another example is Mr. Jawahar Lal Nehru's eve of independence speech, "Tryst With Destiny," which is regarded as one of the excellent speeches of the 20th century.

The above examples are history but in recent times like the Covid pandemic, Presidents and Prime ministers of countries addressed their people on television with the current state and how their government is taking all measures to ensure safety!

Can you imagine if these influential people delivered all this information to your e-mail inbox and now you have to go through the content to understand what they are trying to say? Things would have become chaotic as not everyone understands written text in one go that well.

It was found in a recent study that in terms of information comprehension, there is (53% accuracy when it comes to text and 55% accuracy when it comes to audio). Concluding that health information can be provided through audio is a promising field that will grow in importance in the future.

Facts and Figures you Should be Aware of in Terms of Audio Content Consumption

Many trends are occurring around the world which is reflected in the data below, but they are primarily based on listening habits in the United States.

There has been continued growth in the consumption of online audio content consumption:

  • A monthly listenership of 193 million or 68% of the US 12+ population is estimated.

  • There are 176 million people aged 12 and older who listen to online audio weekly, or 62% of the US population.

  • A weekly average of 16 hours and 14 minutes is spent listening to audio content

The following are the results of an eMarketer study:

  • US adults spent an average of 1 hour, 29 minutes per day listening to digital audio, an increase of 8.3%.

  • According to the Nielsen Group, US adults spent 11% of their media time listening to digital audio in 2020, and 11.7% of their time listening to digital audio in 2021.

  • The average amount of time spent listening per day is expected to increase to 1 hour and 37 minutes by 2022.

  • The average active digital audio listener spent two hours and five minutes on audio each day in 2020, and that number is likely to increase by five minutes in the next 12 months.

  • Approximately 70% of US adults listened to digital audio content at least once a month in 2020; 91.7% of this listening took place via mobile devices.

You can Engage your Audience Emotionally with a Powerful Voice Message

The emotion we experience at any given moment is created by the messages we receive, and the messages we receive are created by the emotions we experience.

For instance, we may play a motivational video or mental health well-being video to immerse ourselves in the message provided by the speaker to find some meaning or motivation that can pull us out of our dilemma.

With that we don’t even have to look at the screen to attain the information, we can consume audio with screens off or while multitasking like driving, cleaning, cooking, or performing any other chore. That’s the best thing about audio.

Thankfully, enterprises are understanding this and are incorporating audio with text to provide a better engaging experience.

The Power of Text and Audio Combined

Companies have begun recognizing the importance of audio, as well as the fact that users consume content in different ways. So to adapt TTS software are being used to provide an audio experience for blog and guides.

TTS has helped convert blogs into audio blogs, but we all know that TTS sounds robotic, don’t they?

Male TTS example:

Female TTS example:

Beyond that, you cannot create a compelling podcast with a TTS voice. Imagine Joe Rogan creating a podcast in a TTS voice. Even this thought itself is weird. The main reason it’s not something reasonable is that what Joe does is create a connection with his guests that in turn engages users.

So what can be done to solve this problem? Well, the solution to this problem is already there in the form of AI, to be precise it’s voice cloning.

Here comes Deepsync, our platform clones individual and enterprise hosts' voices with raw audio data of 1-5 hours, the results are this:

Original and Cloned English Language Example:

Cloned Voice Short-Podcast Example:

Original and Cloned Voice Hindi Language Example:

The difference between the TTS-generated speech and cloned voice is pretty evident, which one sounds more natural and which doesn’t.

Our company eases the audio production process by making it real-time, the above English cloned voice you heard was mine!

For cloning my voice, I had a hard time getting the raw audio data! At that moment, I realized how difficult it is for podcasters and audio content creators to record in a studio because it is both time-consuming and expensive.

But with Deepsync what we’ve done is brought you your professional studio on your laptop so now you can produce natural-sounding audio content in your voice from anywhere.

Enter your text click submit and your studio-quality AI audio is ready. With our AI-based editor, you can mix and match audios, sounds, and music to create studio-quality AI audio content with your cloned voice in minutes.

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A variety of audio content can be created by individuals and enterprises using cloned voices

Refer to these two guides of ours for the cloned AI voice use cases for individuals and Enterprises:

  1. Enhancing the End-User Experience with Host's Cloned Voice

  2. Voice Cloning For Online Media: How Does It Work and What Are The Benefits?
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Final Thoughts

There is no doubt that the audio revolution is in full swing, and there is no sign that it will stop anytime soon, so I hope you got a true sense of how loud the revolution is. It is also worth noting that digital audio has proven to be incredibly resilient and adaptable in 2020, 2021, and 2022.

As audio increasingly becomes a key component of creating a great user experience, it has grown to be a key component due to its ability to reach any listener at any time and in any place, and, more importantly, in any context that makes sense.

There are several advantages to using it for engagement and advertising purposes, including its intense and immersive nature which leverages storytelling to maximize engagement and branding.

I think we can safely say that there will be a lot more hearings about the audio revolution in the near future.

To learn more about how Deepsync works check out our guides.

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Read More

  1. Cloning Media and Radio Broadcast Enterprise Hosts Voices Securely, AI-Powered Audio Production

  2. Does Your Enterprise Spend Too Much Time and Resources on Audio Production?

  3. How AI Voices Can Help Improve Audio Advertising and Why it is Such a Hot Trend?

  4. Creating dynamic podcast ads with your AI voice

  5. How Voice Cloning helps Media Enterprises Overcome the Language Barrier

  6. Voice-over narration: How media enterprises can use AI voiceover narration effectively in content

  7. Deepsync's REST API enables News Media Enterprises to produce 100's and 1000's of audio content in minutes.

  8. Deepsync API for Enterprises

  9. [Deepsync Research] Mastering Voice Cloning in Hindi: A language powering 600M+ people

  10. Produce voiceovers with the AI voices of journalists in minutes for multiple social channels.


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