We all depend on the news in our daily lives. Journalists are celebrated around the globe for their bravery and persistence in presenting the truth to us.

As you dine with your family at 9 p.m. primetime, you can stay on top of everything going on around the globe. Journalists become household names when people become immersed in their stories and begin to feel that this person is talking about what we feel like an ordinary man.

Almost all of us have our favorite news channels or media outlets that we turn to whenever we need to know what’s happening in our country or around the world.

Over time, and as the internet's grip has tightened, news has become bite-sized, readable nuggets, so that anyone can gain access to any kind of news with just a tap. Primetime has become a detailed five-point summary that describes everything a person wants to know about.

As the internet boom has increased in the last five years, online media has exploded in popularity. Now you get news in graphical formats with big captions on social media sites.

According to a study by Statista, over 50 percent of the Indian population used social networks in 2020. According to estimates, 67 percent of the population of the country will be using social networks by 2025.

According to the Reuters Institute study on global trends and conditions of digital media consumption, the habits of online and offline consumers of news will differ significantly.

By providing users with the option to choose their own sources of information, digital ecosystems significantly alter the media landscape. A majority of Indians across all platforms trust "online personalities" or "influencers", and 38% trust most of the news they see most of the time.

Let’s take a deeper look at the trends and choices affecting online media all over the world to understand its expanding landscape.

An American survey from February 2022 revealed that 37% of people used social media to get news regularly. The number of respondents who consume news daily through social media is up 5% from the survey from 2021.

The highest percentage of adults aged 18 to 24 consume social media news daily, with 45% using social networks each day to stay current.

According to a global study on paid digital news content consumption, Norwegians were the most likely to pay for online news, with 65% paying for digital news in the past year. Sweden came in second, followed by the US and Finland.

Based on these studies, one thing is certain: online media will continue to grow in popularity and become bigger than it is now since it is now everywhere.

Another thing to note is that almost all news information is free and available to everyone. These days, it is very difficult to find subscribers who are loyal to your brand.

Being that you are in the online media industry, what could you do to gain your audience's loyalty, be ahead of your competitors, and scale viewership?

Well, we have a solution for you, maybe it is a solution that has always been used by news organizations throughout history but in a different way?

The solution lies in the voice of your esteemed journalists and hosts that your audience knows, trusts, and relies upon. You must be thinking we already have our journalists and hosts making videos and reels on various topics, so what makes this different?

The difference is that with Deepsync you can fuse your brand's well-known and beloved journalist/host AI voice into different content like:

See our detailed article entitled "Enhancing the User Experience with Host's Cloned Voice" for more details on how to fuse your journalist/Host voices with your content to engage segmented users across multiple platforms.

Also learn how Deepsync API lets you produce millions of pieces of content such as podcasts, marketing audio, and promotional audio in real-time in hosts' voices.

Our voice cloning AI acts as a catalyst that can create multiple host audio assets in real-time which can be used for various goals for various channels keeping the voice quality as a priority.

With Deepsync you don't just get the choice to include but also present the journalists' voices in languages they don't even know. Yes, you read it right, English speaking journalists can present the same news in Malayalam and Telugu without learning the language or speaking a word in their AI voice.

Allowing you to create unlimited studio-quality audio content in multiple languages with the exact tone, accent, and expression of your journalist/host.

Check out this cloned voice sample below in the English and Hindi languages, and experience for yourself how well we preserve the originality of a real human voice.

English Language:

Hindi Language:

With this, you can shatter the language, geographic and racial barriers by engaging diverse audiences with your brand's host/journalist AI voice. Resulting in a greater reach for your brand with ease.

To learn more about how Deepsync works check out our guides.