If you’re a podcaster with a solid blogging strategy, that is commendable! But, as the old saying goes, nothing worthwhile comes easy. Going above and beyond to increase your visibility is a hefty task indeed. So, pardon me when I say this, but a short complementary podcast would work great for your content strategy.
You probably already know this but, I recommend you read this article by us to fathom just what this idea could do for your brand and what exactly it entails. Short podcasts diversify your listenership and make sure your content reaches out to an array of new people, with different amounts of time to spend on content consumption. As regular office resumes and folks get busier, bite-sized, and digestible short podcasts will inevitably grow in popularity. They are easy to commit to given their lengths and can be consumed as people get by their daily chores. Be it commuting, doing the dishes, or grocery shopping - short podcasts, and their stimulating nature can reduce some of the mundanity that comes with daily life.
As a podcaster, you know better than the common masses that starting a podcast requires you to sink your teeth into it. But what if production could be aided? Rather, put out of the question.
What if one could recycle their blogs to produce quality audio content with minimal effort?
💁🏼 How can blogs be repurposed to produce audio content?
This article by We Edit Podcasts delves deep into what starting multiple podcasts could mean for a brand and the benefit it holds. The only thing that stops podcasters from multiplying their podcasts is the knowledge that audio production is no joke. However, there is absolutely no reason to fret in the world of AI.
AI is the absolute epicenter of exciting opportunities. Audio Production with AI is way easier than traditional manual methods. Platforms like Deepsync use proprietary voice cloning software and use samples of your voice to come up with digital audio or a synthetic voice that very closely emulates both your voice and tonality. This way, as you have your cloned voice at its disposal, Deepsync can use a mere script and perform text-to-speech conversion that astoundingly resembles your speech! Check this short GIF on how you can convert your blog to your voice in just 3 steps:
Podcasters can then use their written content that makes its way into their blogs onto other platforms, say audio content platforms, and diversify the presence of their content. This way niche crafting blog posts can make their presence known on audio platforms like Spotify or Apple Podcasts where due to lack of content volume in the genre, the content can explore the untapped potential of these niches. This massive content exposure on alternative platforms widens your audience deeply, consisting of millions of listeners across the spectrum of internet surfers.
💁🏼 Who Could Do This?
This is a big and undeniably important question. As impressive and too-good-to-be-true this novel technology made possible with AI is, the question of feasibility remains. What sounds good on paper seems hard to materialize. So, who could actually benefit from this technology? Well, this technology is an absolute blessing to existing podcasters with the audio data available for the AI to work with. The results in that case are immaculate.
Similarly. Podcasters like Colin Wright who hosts the Let’s Know Things podcast while running an excellent blog could make for premier beneficiaries of this technological advancement. Even niche podcasters with active blogs like Mary Purdy, the host of The Nutrition Show podcast and an expert blogger could get her written content out there onto audio distribution channels with a brand new audience by voicing her blogs in her digital voice.
💁🏼 Why Should You Do it?
The increased audio footprint of a brand or individual
When Ali Abdaal talks about multiple streams of income and increasing your online presence or when political YouTube channels start posting on TikTok, there is one lesson for all of us - the one on increasing brand visibility. Different kinds of demographics on different platforms make for a wider and more diverse target audience. Getting on various social media, especially those with growing popularity like audio content distribution channels, will build brand awareness.
According to recent stats, over 120 million Americans will be using voice search in 2021, and voice shopping will soar to $40 billion in the coming years. Imagine having your voice as your brand heard on every possible assistant and channel. Imagine what it would do for your brand loyalty.
As a podcaster, producing complimentary short podcasts is an amazing way to not just make your voice heard (quite literally) but also optimize your brand on the platform to reach audiences with different levels of commitment.
Building brand loyalty
A greater online presence, across mediums, builds trust. Looking scammy in this day and age is easy given the fraudulent nature of the online market. According to research conducted by First Data, an insane amount of $9.1 billion is lost in online revenue because of a persistent fear that exists within shoppers.
To make sure that listeners aren’t scared or feel like they’re “taking a risk” with your brand such as when following an advertisement or buying a product you recommended, an optimized social media presence, and a solid digital footprint can go a long way! According to a survey conducted by Salesforce, a whopping 34% of the 85% of people who research brands online, go through their social media. An active presence on multiple social media platforms only builds brand awareness and makes you more reliable as bestowed well in this Forbes article.
💁🏼 What challenges would one face?
Producing a side hustle such as a complimentary podcast sounds expensive with a lot of commitment. To make sure that your secondary and tertiary ventures know their place and do not take too much of your time, the expenditure of production should be kept in check. Answer? Deepsync. Deepsync helps empower creators by not just aiding the production process, rather looking after the entirety of it. Producing an episode of a podcast can take anywhere between 6 hours to weeks but with Deepsync, you can produce the same quality content at 10x the speed.
By the sound of it, having two podcasts sounds rather unnecessary. But, creators have to realize that different kinds and lengths of podcasts fetch different listenerships. Even if you recognize that a complimentary podcast can be worth the effort, It is true that spreading yourself too thin and doing everything will result in a loss of energy and a gradual decline in quality. The Try Guys, for example, are primarily YouTube celebrities that run two podcasts, where the audio, the entirety of it is posted onto their YouTube channel. This way, they ensure that their primary focus remains the platform that brought them the most success and where they were most relevant.
All this while expanding their audience and making sure to keep up with the changing ways of consumable content. In the same fashion, your little side venture of a short podcast to accompany your primary podcast does not have to take the place of the latter. And augmenting your production process with AI will help you not let that happen.
Reutilizing your written content as scripts for your audio content has its upsides and downsides. But then again, what today comes without its fair share of hurdles? Whenever there’s a major concern, new technology can come to your rescue. Head over to the Deepsync official website ↗️ to learn more about accelerating your production process!